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Month: June 2017

UK election: Which party has the best website?

June 7, 2017

When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research.

Content, News content, Facebook, images, media, Search

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown

June 7, 2017

Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles?

Ads advertising, agencies, Android, brands, China

May Vs. Corbyn: Who is the most searched for UK politician?

June 7, 2017

Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.

Search advertising, agencies, brands, Search, UK

Social media politics turns sour: #DeleteGate

June 7, 2017

Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.

News, Regulation, Social advertising, brands, digital marketing, Europe, Facebook

Ad blocking “a growing challenge for marketers in Germany”

June 7, 2017

Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.

Ads, Content advertising, agencies, apps, content, Germany

Child safety online: Google game teaches kids to be “Internet Awesome”

June 7, 2017

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

Content, News, Regulation, Viral Google, video, YouTube

L’Occitane mobile location campaign lights up high street

June 7, 2017

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

Ads, Content, E-commerce, Mobile, Search content, CRM, media, retail, technology

Top web design tips: Listening to the employee voice

June 6, 2017

Keren Lerner, Founder and Managing Director of London web-design agency, Top left Design explains why it is so important for business owners to listen to their employees, particularly in regard to how they believe the company should be presented to the world.

Ads, Content, News content, Google, marketing, media

Mobile case study: Pedigree teams with Google for lost dog app

June 6, 2017

The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.

Ads, Mobile, Search, Viral advertising, Australia, brands, Google, local

Siri in your living room: Apple unveils $349 HomePod

June 6, 2017

Apple is taking on Amazon’s Echo and Google Home with a voice-activated $349 speaker called the HomePod.

Ads, Mobile, News, Search Amazon, Apple, Google, iPad, music
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