Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.
Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.
Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.
Total revenue increased in shopping centres by 65% this Father’s Day, according to Coniq, a European CRM and marketing insight platform for shopping centres.
More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.
Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.