Global adspend by medium: Internet to grow 16% by 2014
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Google now owns 44% of the online ad market in terms of ad spend, while Facebook is predicted to overtake Microsoft as the third biggest portal ,according to new data.
Viewers of YouTube logged more than 1 trillion playbacks on the online video site in 2011, according to new figures from owner Google. The news comes as the video sharing site unvieled the most popular videos of the year.
In a boost to firms looking to track online marketing success, media monitoring firms Nielsen and comScore have settled their long standing patent disputes, and will now enter a cross-licensing agreement.
The NFL has struck a landmark agreement with US TV network NBC to stream next years Super Bowl online and through mobile phones.
Microsoft has sold its product search and customer reviews engine Ciao to LeGuide.com for an undisclosed sum.
Yahoo! has expanded the number of its websites around the world that let visitors automatically share what stories they read with Facebook friends.
UK shoppers will spend more than £550m online over the two-day holiday period of Christmas and Boxing Day this year, according to new research.
Zynga shares fell 13% below their IPO price this week, as the online games maker went into its second trading session since its IPO.