Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
The number of smartphone users is forecast to reach 29 million by 2015 globally, but the percentage of smartphone users adopting video calling will remain below 10% by 2015 in all markets, according to a new study.
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
European consumers are more frustrated by online customer service than they were a year ago, according to the results of the latest online shopping study conducted by ATG (Art Technology Group).
Google has developed cars that can drive themselves, testing seven such automobiles on 140,000 miles across the roads of America, in a move that could one day revolutionise the transport industry.
The BBC has launched a TV campaign in support of First Click – a major new media literacy campaign aimed at encouraging people to get online, with the end-line “it’s easier than you think to take your First Click”.
As shoppers increasingly turn to the Internet to find the best Christmas gifts for friends and family, Conversion management firm Maxymiser offers its Ten Top Tips for boosting e-commerce sales for the upcoming festive season.
Schools with broadband connectivity have improved academic results, schools minister Nick Gibb has admitted, despite an earlier statement that the government is to cut technology funding for schools.
A report published by Econsultancy and Blue Latitude this week looks at the effect of rapidly evolving digital technology on a range of different business functions.
IPC Media has sold its popular internet magazine Web User to Dennis Publishing, for an undisclosed sum.