Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Search
UK readers increasingly look to science for Covid answers during pandemic
Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.
The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers?
Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.
Mint Velvet appoints Avenue Digital for paid search drive
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Voice search trends: In-car is the next frontier for voice tech
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’
When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Google to automatically delete search and location data
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.
Google glitch: search giant apologises for missing Churchill photo amid statue controversy
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
Google search update: Page experience to become a ranking factor
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.