Top 100 trends on Pinterest
Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.
Search
Marketers not “putting their money where their mouth is” when it comes to data sharing
SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.
The role of reviews: Google more trusted than trip advisor for star ratings
Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.
Google’s new ‘zero results’ gamble: What does it mean for content marketing?
After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.
60% of searches for Black Friday sales ‘made on Thursday night’
There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.
Top 25 voices on LinkedIn
LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries.
The Psychology of Shopping: Three new consumer trends shaping retail
‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.
Mobile adspend passes €10bn in first half of 2018- IAB Europe
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
70% of consumers have yet to act on voice search results alone
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.
Search data reveals growing business concerns over Brexit
Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.