There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.
Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.
Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.
One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.
Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’.
Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.
Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.