Facebook debuts ‘scam ad’ reporting tool with Martin Lewis and Citizens Advice
Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.
Regulation
Biggest GDPR fine yet: British Airways to pay £183m for data breach
British Airways is facing a record fine of £183m for last year’s breach of its security systems, which lead to the theft of customer data from the airlines website.
Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness
This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…
Smart cities traffic solutions to more than double revenue in four year’s time- report
Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.
Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers
Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.
Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children
Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.
Tech workers ‘more likely to turn whistleblowers following scandals’
The UK’s tech professionals are now more likely to blow the whistle on an employer’s misbehaviour in the wake of scandals in the sector, according to exclusive new research.
Re-engineering the customer experience will lead to better use of AI in marketing
AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step guide to re-kindling the customer experience.
Google forced to pay €50m GDPR fine by French data regulator
Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.
Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat
Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.