The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
Email subject lines play an important role in gauging reader attention. Jim Sinor, Account Director, Epsilon International, provides some tips on how to ensure each email communication has the optimum impact.
News Corporation has revealed that 105,000 readers have paid to read The Times and Sunday Times online and via mobiles, since both broadsheet papers’ websites went behind a paywall four months ago.
There is a massive difference between what traditional print media and social media were discussing in the run up to and day of the coalition government’s comprehensive spending review announcement, according to research conducted by Kantar Media.
The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.
The digital advertising industry must tackle misunderstanding with transparency and relevant ads, according to Improve Digital.
Visits to the websites of The Times and The Sunday Times have dropped by 1.2 million since May 2010, according to new data.