As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s … [Read more…]
YouTube has begun to test its own-brand live video-streaming technology.
Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong…
On the eve of the IBC Conference in Amsterdam Louise Kavanagh, Managing Director of the digital TV data specialists Apogee takes a step back as the UK approaches the final months of the digital switchover.
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.
TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.
Some 45 per cent of broadband customers think that switching provider is too difficult, according to research from industry regulator Ofcom.
Facebook has launched social metrics, a new tool that helps marketers understand the benefits of adverts that include social context from people’s friends on Facebook.