What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.
A new service called @sggst (pronounced ‘suggest’) that enables Twitter users to find products on Amazon has launched its beta service in the UK.
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Twitter’s ad revenue is likely to triple to $150 million this year as more companies use it to spread marketing messages, according to a new report.
Sports brand Adidas has launched the ‘adiVERSE Virtual Footwear Wall’, letting in-store shoppers browse and order trainers online.
Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London offering its members access to handpicked daily offers for events and experiences in the capital.
The Cheezburger Network, owner of popular blogs such as ICanHasCheezburger, FAILBlog and PunditKitchen, has raised $30 million in venture capital.
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.