Right to reply: iPad Mini- Is Apple finally playing catch up?
Ahead of the expected announcement of Apple’s iPad mini, Adam Leach, principal analyst at Ovum provides his view on Apple’s strategy and the smart tablet market.
Ahead of the expected announcement of Apple’s iPad mini, Adam Leach, principal analyst at Ovum provides his view on Apple’s strategy and the smart tablet market.
Election Day is just weeks away and both Barack Obama and Mitt Romney’s campaigns are in full swing. The success of each of the candidates on November 6 relies on effectively communicating to their constituents, seeking to build support, donations and their voter bases. This infographic from Return Path looks at who is winning the … [Read more…]
Iconic US current affairs magazine Newsweek, is to become an online only publication to save on printing costs.
Google celebrated its 14th birthday last month and it seems reasonable to assume that the major growth phase for its core product – paid advertising – has now passed. But what of the future? Periscopix, a specialist pay-per-click agency, has researched growth rates on Google’s two major revenue streams – ads on its own properties, … [Read more…]
Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience.
Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users.
American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their business provider for driving new corporate business leads.
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.