UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research.
Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.
Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.
9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.
As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.