With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.
Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.