Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.
Despite coming of age during hard economic times, younger European consumers that are 25 through 34 years old are more likely to engage in online spending than other groups, and are helping propel the growth of e-commerce in the region, according to an ecommerce expert.
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars.
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.