Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research.
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
In an ideal world of online advertising, the right message would reach the right person at the perfect time. In reality, however, this is not a simple task since filtering through millions of viewers to make the best match, while also factoring in their previous responses, is like finding a moving needle in a haystack. … [Read more…]
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
If you could upgrade your phone right now without paying a penalty, would you go ahead and get that new iPhone or Android smartphone? If you answered yes, you wouldn’t be alone, in fact Retrevo recently discovered that a large number of U.S. phone owners say their phone is either currently out of date or … [Read more…]
In Europe, Apple’s mobile operating system (iOS) market is twice the size of Android, when accounting for mobiles, tablets and other connected media devices, according to new research from comScore.
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.