Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older in the U.S. according to new research.
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched.
LinkedIn has introduced a statistics dashboard for its groups pages, providing valuable insight into user behaviour on the business-based social network.
Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research.
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]