Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.