Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to … [Read more…]
Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.