2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]
This week saw a sudden drop in email to 2008 levels, after an expected surge in bogus email over the Christmas period failed to materialise. Ryan Deutsch, StrongMail’s VP Strategic Services, explains the need for marketers to send personalised material across all channels, to ensure that marketing messages don’t trigger spam filters.
Real-time clicks measured over the Christmas period by Adfonic across its global mobile advertising marketplace show that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains.
It had to happen sometime. Santa’s longstanding Christmas conditioning whereby good behaviour earns presents has finally been toppled. Justin Schamotta, staff writer for Credit Card Comparison, looks at why kids need to education on the perils of credit card fruad.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
UK high-street stores risk squandering consumer brand loyalty this Christmas through over reliance on money-off vouchers and heavy discounts, according to the 2010 Maximiles Loyalty Report.
Creating a separate ‘gift centre’ for customers makes the online shopping process quick and effective, writes Hosein Moghaddas, VP & MD International, GSI Commerce.
One third of the world’s most visited sites take more than a second to load on an iPad, threatening revenues as the tablet device grows in popularity, according to new research.
How will social media, smartphones and tighter budgets affect staff training next year? Robin Hoyle, head of learning, Infinity Learning offers 11 trends that could shape learning in 2011?
The busiest day for pre-Christmas online shopping was ‘Cyber Sunday’ December 5th, with Lego the most searched for gift, according to new research.