Savvy consumers add to squeeze on embattled retailers
Shoppers will heap further pressure on retailers this Christmas, as they are more price-sensitive than a year ago and more inclined to spend time researching the best deals.
Christmas
High street retailers dominate the festive cheer across social
The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.
Super Saturday to be the busiest day of the year for shopper traffic on the High Street
Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.
ASOS in suprise sales warning ahead of Christmas
ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.
Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation
When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.
Email marketing: Waitrose reclaims top spot from Asda in Christmas battle
Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.
YouTubers, not friends, are driving kids Christmas wish lists
One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.
Consumers set to spend £7bn on groceries in run up to Christmas
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.
BT unites C4 and ITV stars for favourite Christmas moments
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.
Artificial Intelligence ‘playing a role in 84% of households this Christmas’
As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.