Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.
Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.
In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.
There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.
Shoppers will heap further pressure on retailers this Christmas, as they are more price-sensitive than a year ago and more inclined to spend time researching the best deals.
The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.
Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.
ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.
When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.