News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
The Sun Social Studio will offer advertisers agile newsroom video capabilities for clients who want to reach The Sun’s ‘off – platform’ digital audience on Facebook.
The Sun’s Facebook page has an audience of over 3.3 million, made up of 45% women and 55% men, over half are 25-44-year olds and 92% are outside of London. Accounts dedicated to different strands of content, like Sun Sport and Sun Savers, also reach hundreds of thousands of The Sun’s readers.
The Perfume Shop, a UK perfume retailer, is the first client to sign up. The Sun Social Studio will be creating a two-minute video, which will be shared on The Sun’s Facebook page with the publisher guaranteeing one million Facebook views for its first client.
The video follows Gisele Wainwright, editor at Sun Savers, as she visits The Perfume Shop’s flagship store in Sheffield revealing some of the upcoming discounts for Black Friday. The campaign launches on Monday 25th November and will run for one week, before finishing on the 2nd December (Cyber Monday). The video will be produced in house by The Sun Social Studio and will sit on The Sun Savers Facebook page.
Karen Harris, Head of Marketing at The Perfume Shop added: “After Christmas, Black Friday is our biggest trading event where we offer customers top brands at unbelievable prices. We chose to partner with the Sun Social Studio for this campaign, as The Sun’s social channels reach our target audience of savvy shoppers and deal hunters. The ability to guarantee 1 million video views in the UK was key to us choosing the Sun Social Studio over a social video agency.”
Jo Carrigan, Head of Commercial Content for News UK, added: “The Sun has a loyal and highly engaged audience across all of our social channels including Sun Savers, Dream Team, Fabulous and The Sun itself. We’re expanding our branded content portfolio by launching a social first video product under its own identity. The Sun Social Studio allows us to put our social expertise into the hands of our clients, providing an agile service, and target this off-platform audience by offering social video branded content capabilities. we are excited to work with The Perfume Shop on this new campaign.”