With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.
Finding a good story for Google in China is going to be tough, says Andreas Pouros, chief operating officer at Greenlight, a leading independent search specialist marketing and technology firm. His comments follow on the back of Baidu’s results, showing it continues to dominate the search engine landscape in China. Baidu also reported its advertiser … [Read more…]
The Social Network, a film about the founders of the social-networking website, Facebook, hits the cinemas this week. In response, Howard Scott, digital marketing director at digital agency Sequence, discusses how the network is changing and offers top tips on what Facebook can provide brands.
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
With UK shopper expected to spend £6.4bn in December, up from £5.5bn last year, how are retailers preparing for the busiest time of the year? Trade body IMRG and consultancy Capgemini caught up with some of the key players in the UK ecommerce industry for their thoughts…
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June’s 9.5 million, according to new research.
Internet brands are now the closest to UK consumers’ hearts, with the three most popular brands in the UK coming from the web, according to a new survey.
New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services.
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.