Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

IAB top tips: B2B marketing – 4 ways to reach your audience

August 12, 2010 by Editor

B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to engage with brands in an environment of their choice. Amit Kotecha, senior project executive, IAB, offers some tips on getting the most out of B2B marketing online.

amitkotechwebsite_3706.jpg

“Think about the house you want to build before the tools you want to use”

Uncategorized brands, content, marketing

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • UK consumer sentiment trends: Digital shift is here to stay
  • Samba TV partners PubMatic for programmatic TV ads
  • London Marathon revamps brand with new website
  • Wunderman Thompson launches cookieless marketing tool Resolve
  • Gaming trends: the rise of OAGs (Old Aged Gamers)

Copyright © 2021 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.