Twitter is now a ‘destination website’ and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
The IAB’s Games Steering Group (GSG) – a committee of leading games publishers and networks – has launched a practical handbook about advertising within console, mobile and online social/casual games.
This month’s top digital trends: Half think filesharing is legal; Mobile Phone Use on Planes; Online shopping savings; Digital Ad Spend Grows; SMEs addressing the web ‘after hours’; College Students Tweaking Facebook Privacy Settings; New Smartphone brands; Email Service Provider Turnover; Employee innovation; Senior executive pay cuts; Geo-data; Women and career breaks; ‘Staycations’; Mobile TV … [Read more…]
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year’s end, according to new research.
Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
The online video advertising market is set to break records this Christmas quarter, according to a new report published by Web TV Enterprise.
If you ran a global social network and could have gone back in time to the launch of Twitter, what would you have done differently? That’s the recurring question in more than a few dotcom boardrooms. So as Facebook announces ‘Places’ that let its 500m users check-in and become location enabled, it could be time … [Read more…]
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop … [Read more…]