Location-based services are going to be increasingly important during the festive season, with Wi-Fi hotspots becoming vital, according to new Us and UK research from JiWire.
In the increasingly crowded online ad market, the ability to stand out from the competition has never been more important. David Donnan, managing director, Igentics, offers some tips for publishers to get advertisers flocking to their site.
More than 600,000 mobile consumers own a smartphone, amounting to nearly one-fifth of adults in Ireland, according to new research.
Video ad network smartclip has teamed with meta morph, a Berlin-based independent supplier for digital interactive television, to launch a new advertising technology, the Universal Television Adserver Interface (UTAI) which is designed to standardise and simplify video advertising on hybrid TVs.
Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.
‘Cyber Monday’ – the busiest online shopping day of the year – is almost here. But can consumers rely on websites to offer them the best experience when they shop online? With Christmas fast approaching, will shopping for products and services online be more stressful than hitting the high street?
Consumers value brands being honest on social media sites, and prefer to deal with a human face rather than anonymous messages, according to a new study.
OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.