FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands.
One out of five consumers in the US turn to Facebook to research a product before making a purchase decision, according to new research.
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]
Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.
As digital technology becomes more integrated into modern life, digital identity is becoming increasingly important. Alex Willcock, CEO of VisualDNA, looks at the role of personalisation as the lines between online and offline become increasingly blurred.
The final date is approaching for trademark holders to apply for ‘adult content’ .XXX domains, ahead of the ‘landrush’ period.
Earlier this year, managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part in an online competition. The firm supported the arrival of 25,000 fans in the first five minutes. In this article, Will Sargent, Business Solutions Consultant, … [Read more…]
Collective has launched Tumri in the UK, following its recent acquisition of the company in the US.
The ASA has received far more complaints then expected since extending its remit to cover advertising on web and social media sites earlier this year.