Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
A proposal to expand the number of top-level domain (TLD) names available to companies has been criticised by the Interactive Advertising Bureau.
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
In July 2011, UserZoom held the first of its quarterly seminar series, bringing together usability (UX) experts to explore the role of UX, how it can impact effective online business and how it can be developed and improved.
Clothing store Next was the highest riser amongst UK online retailers during July, according to the latest ‘Hot Shops List’ from Hitwise and IMRG.
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this second article in the series, Sarah-Jayne Williams, … [Read more…]
Businesses are being overwhelmed by the many different methods of gaining customer feedback and are developing weak service strategies as a result, according to the findings of a recent roundtable debate.
Mobile transaction platform OpenMarket has released an industry whitepaper examining how mobile payments can be a valuable way of increasing consumer engagement and loyalty.
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.