Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.
Google has incorporated rail information into its UK mapping tools, following a partnership with TheTrainLine.
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.
As e-commerce and affiliate marketing continues to gather momentum worldwide Penny Mather, Marketing Director at LinkShare, analyses the best performing sectors in LinkShare’s network and reveals four emerging trends that will be significant to retail in 2012.
After a year of technical innovations, most notably the emergence and rapid adoption of smartphone and tablet technology, the shopper-seller relationship has changed dramatically. In this article, Rakuten, one of the world’s top 3 E-commerce and Internet service companies by revenue, who recently acquired eBook company Kobo and Play.com in the UK, announces its industry … [Read more…]
Businesses, charities, communities and other legal entities are being urged to act fast to avoid missing out on the internet domain name legislation, which comes into effect today (Thurs 12th Jan 2012).
The online travel industry is relying less on seasonal peaks to boost sales, according to new research from Hitwise.