How we watch, share, discuss and interact with traditional TV in the UK is evolving rapidly in response to the rise of social media, according to the findings of the Social TV Trends Report.
Channel Five has reversed its decision, made only six weeks ago, to pull out of the UK television industry’s project to allow consumers to see video programmes via the internet.
The BBC is planning to create a complete online broadcast history of the corporation dating back to its foundation in 1922, as part of its ‘Genome Project’.
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
In recent weeks, BT’s Genie Internet company has cut a deal with record company EMI Group, to deliver music news to mobile users registered with its portal service, while its Cellnet division has partnered with Freeserve to develop mobile services for the ISP’s subscribers. Nor have developments been restricted to the UK. In Germany, Lycos … [Read more…]
From early 2000, customers using a digital Vodafone will have breaking international and domestic news delivered by SMS from BBC Online. Vodafone is promising that its Interactive service will soon enable customers to highly personalise news services, or concentrate on a particular news story as it unfolds.
The positioning of dot.com companies in prime sponsorship placement with media owners continues today with two separate deals involving ITV Network and Channel 5. The partnership comes at a time when an increasing number of dot.com companies are advertising in traditional media. The ITV Network has just signed a similar deal with Smile, the internet … [Read more…]
WAP capability on mobile handsets will also allow customers to see supporting graphics with text stories and hear audio reports. By 2002, the introduction of 3G mobile phones with full multi-media capabilities will allow complete broadband access to Internet services, enabling customers to hear and see audio and video news stories on demand using voice-activated … [Read more…]
A spokesman described the move as a ‘natural evolution’ that will help differientiate the service from BBC Online. The idea is to encourage consumers onto the web and offer a safe environment in which to shop. This may benefit concerned shoppers, who may be too nervous to purchase with a relatively unknown etailer but would … [Read more…]