More people under the age of 45 would buy Apple’s iPad tablet computer because it looks good, rather than for its technical capabilities according to research commissioned by consumer site Broadband Expert.
Google has reportedly acquired Jambool and Socila Gold in a move to add expertise to is rumoured forthcoming new social network.
Google has bought social widget maker Slide, for a reported $180m, as the search giant looks to expand into the lucrative apps market.
Connected device platforms, such as smartphones and tablets like the iPad, have undergone explosive growth in recent years, but it’s a focus-area that’s been generating excitement and anxiety in equal measure amongst digital marketers. While the launch of new platforms herald a wealth of new opportunity for monetising the delivery of content, for digital media … [Read more…]
Global travel content provider, Columbus Travel Media (CTM), has relaunched its digital consumer travel resource, the World Travel Guide, with user generated content and upcoming mobile apps.