More than 600,000 mobile consumers own a smartphone, amounting to nearly one-fifth of adults in Ireland, according to new research.
Video ad network smartclip has teamed with meta morph, a Berlin-based independent supplier for digital interactive television, to launch a new advertising technology, the Universal Television Adserver Interface (UTAI) which is designed to standardise and simplify video advertising on hybrid TVs.
The Economist has launched the two new apps – The Economist for iPhone and The Economist for iPad – available now on the App Store.
Tequila Mobile, developer and publisher of high quality mobile games, has seen downloads of its free mobile game Warships: Sea on Fire convert up to 15% of its users to paying customers, with 1.4 million downloaded games, during a recent campaign they ran using GetJar’s Pay-Per-Download service. This case study shows how the app’s unique … [Read more…]
AOL is testing a new version of its email system, dubbed ‘Project phoenix’, which aims to bring together a number of communication formats, including social media, texts and emails, into a one-stop media platform.
Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.
Phone maker HTC is poised to launch an online store selling e-books and apps, according to reports.