The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.