TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research.
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.