adspend
Global online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Hospitality leads digital transformation of luxury category
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.
Twitter comeback continues as revenues smash estimates
Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.
Smartphone video becomes fastest growing online ad format
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.
“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.