Top email marketing tips: Data security should be as relevant as relevance

Email marketers constantly discuss concepts like relevance, lifetime value, dynamic content, automation and delivery. But what about the more mundane topics like data security? In the last few months, consumers have received a number of notifications explaining that security failures have compromised email addresses and provided third parties with potential access to digital identities. Ryan … [Read more…]

Retail sector leads fight against cyber-crime

In the war against cybercrime it seems brands are finally fighting back, with the online retail sector leading the charge. According to a report out from WIPO, there were more cases filed against cybersquatters in 2010 than ever before, with 91% of the 2,696 brand infringement cases successfully concluded in favour of the brand owner.