Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
BT has launched a new free mobile application that will help connect BT home broadband customers with an iPad to its network of over 2 million wi-fi hotspots.
SME adoption of cloud computing is on the rise, but the technology remains a mystery to most, according to the results of a new survey.
Amazon has bought Lovefilm, in a deal that reportedly values the UK-based DVD rental and online video company at £200m.
Great Ormond Street Hospital in London benefited from a charitable donation after Piers Morgan and Alan Sugar donned their boxing gloves in a battle to collect the most followers on Twitter by Christmas.
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
The first iPhone app enabling people to receive train tickets directly to their iPhone has launched in the UK.
A well-managed community of reviewers can bring huge benefits to brands’ websites, but they must have clear guidelines in place, according to a new white paper from moderation and community management company, eModeration.
This week’s movers and shakers in the digital industry: Match | Econsultancy | Experian | Blinkx | LoveFilm | Tesco Mobile | Debenhams | Realise Digital Populis | Visualsoft | LBi | Havas | Callcredit | Affilinet | 7thingsmedia | Localstars | Zeus | Underwired Amaze | Pressitt | Ebookers | Nissan | Skype | … [Read more…]
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…