Facebook has launched social metrics, a new tool that helps marketers understand the benefits of adverts that include social context from people’s friends on Facebook.

Facebook has launched social metrics, a new tool that helps marketers understand the benefits of adverts that include social context from people’s friends on Facebook.

US web users are spending more socialising on Facebook than searching with Google, according to new data from comScore.

With audiences and revenues falling in the publishing industry, Nick Gregg, CEO of StrategyEye comments on the future of the publishing world, and why industry intelligence is revolutionising publishers revenue streams.

Last week, Google unveiled its new Instant Search function, displaying predictive results as users type. Graham Cooke, Managing Director, QuBit Digital, thinks this represents a huger opportunity for advertisers.

If you ran a global social network and could have gone back in time to the launch of Twitter, what would you have done differently? That’s the recurring question in more than a few dotcom boardrooms. So as Facebook announces ‘Places’ that let its 500m users check-in and become location enabled, it could be time … [Read more…]

Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop … [Read more…]

Google has just announced its “streaming search”

Google has launched ‘Instant’ search results, a new service that starts predicting results as soon as users begin typing.

Apple announced last week that more than one million users signed up for Ping in the service’s first 48 hours of availability.