This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the afternoon session, including Daniel Ek, founder of Spotify, and comedian Jimmy Carr, who speaks about his previous career in marketing…
Random or stock images on websites are often ignored by users, who generally prefer to look at ‘real’ people, according to a new report.
Daily online access by global region – among those who have access.
When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
Companies recognise the importance of the multi-channel customer experience but are typically failing to adopt a strategy or framework to enable a single customer view, according to research.
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Royal Navy and Royal Marines Charity is first charitable beneficiary in Pompey’s ace new gaming partnership with Genting Alderney.
Data from the comScore Ad Metrix service has revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies.
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
This week the leading names in retail met at a closed meeting at the NGR US summit, in Miami.