Previously deemed one of the more ‘murky’ digital marketing disciplines, online lead generation (OLG) has matured considerably in recent years. Peter Gowrie-Smith, Founder & Managing Director, the Magnetise Group, offers a guide to getting the most out of generating sales leads on the web.
Following the news that Twitter has redesigned its site to make it easier to post photos, videos and maps directly on the page, Louis Halpern, CEO of Halpern Cowan, looks at the implications for brands and online advertisers.
Rightmove has launched a new mobile website (mSite), following its number one ranked iPhone app, in response to the growing opportunity amongst users of Android phones and other mobile operating systems.
This month’s movers and shakers in the digital industry: OpenAmplify | Turner Classic Movies | AudienceScience | ADTECH | Search goes mobile | Quorn | atmAd | R.O.EYE | Mobile Fun | 192 | TagMan | Code Computerlove | Sports Revolution | Eloqua | Struq | Coca-Cola | Linkshare | Adconion | Prezzybox | smartclip … [Read more…]
Twitter is now a ‘destination website’ and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Twitter is now a ‘destination website’ and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments”
Twitter is set to launch a new version of its micro-blogging platform, incorporating picstures and video posted by users into its feed.
The IAB’s Games Steering Group (GSG) – a committee of leading games publishers and networks – has launched a practical handbook about advertising within console, mobile and online social/casual games.
Mobile texts can be one of the most personal forms of marketing.. so how do you avoid turing off consumers? Txtlocal provides their top 10 tips to help you’re business stay ahead of the competition.
The Honey Monster will re-appear on TV screens today in the first adverts for Honey Waffles in a campaign by Havas-owned media planning and buying agency, Arena Media.