Managing the search ‘tail’ – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.
The company declined to disclose details of the deal, but issued a statement confirming it was in talks with the leading search engine about “a commercial arrangement regarding the distribution of content”. Sports Internet runs around 20 co-branded sites for UK football clubs through its PlanetFootball network, which attracted 840,000 users and generated approximately 16m … [Read more…]
Almost 100m Europeans are expected to own a mobile phone by then and 30% of all internet users will use them to access the Internet. The survey revealed similar trends throughout Europe with users in all countries citing web search engines, branded sites and email as their main interests. Differences also emerged. Germans are twice … [Read more…]
site. Sponsored by Goldfish, the interactive shopping list allows visitors to search through thousands of gift suggestions from games and champagne through to designer clothes. E-commerce partners currently include Orange, BT Highway, First Quench and Boxman.