ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.