The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings.
Poorly organised information can waste businesses time and money, and result in decisions being made on incomplete data. With numerous platforms available for data to be sourced/saved, what do businesses need to do to combat this issue and use it positively to increase growth? Kieran Saunders, senior business solutions consultant, FileMaker discusses whether scattered information … [Read more…]
Google has added shopping ads within its image search results, showing related products next to Google Images.
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry.
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.