Online market trends in Slovenia: Cross-border ecommerce soars
Online shopping is thriving in Slovenia, with 85% of all internet users in the country buying online at least occasionally, up from 78 percent in 2013, according to new research.
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Guest comment: Collaboration is a human instinct – so let’s use it in marketing
Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Formula E teams up with Gigya to drive fan engagement
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
50% of marketers buying mobile ads programmatically (but many still don’t get it)
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.
Apple goes AI: Snaps up facial expression recognition software
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions.
MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
US online display adspend ‘to overtake search for first time’
Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.
Measuring customer experience success: TPS versus NPS – what counts?
Online retailers such as Amazon have transformed customer expectations across every market – and Communications Services Providers (CSP) are as eager to drive up their Net Promoter Score (NPS) as any other company. Yet by failing to recognise the impact of day to day network performance, or Technical Promoter Score (TPS) on the customer experience … [Read more…]
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.