With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.