How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.
Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android … [Read more…]
UK shoppers will spend more than £7bn online this Christmas, representing a 14% rise on last year, according to a new study.
Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK.
Most mobile users (60%) click on mobile ads at least one a week, according to a new poll.
Following this week’s episode of The Apprentice and the conversations taking place last night between the UK’s mobile and tech community, Paloma Vivanco-Coutts, mobile marketing manager at Velti and 2010 Apprentice contestant, offers her guide on how to make your app stand out in a highly competitive market.
XS2TheWorld, a mobile marketing agency founded in the Netherlands, today announced the opening of a London office to capitalise on the UK’s dynamic and growing mobile market.
British consumers truly value brands that use text messaging to engage with them, according to a new poll.
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]