Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale.
Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.
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