The rise of internet shopping has had a profound impact on the way we shop, but the move from physical shop to screen is just one step forward among many, bringing with it a wide range of services such as click & collect, one-click payment and more.
With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.
Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online.
Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey.
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.