In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
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