YouTube Archives

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Cannes Lions 2018: Highlights from day 2

June 20, 2018

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Rovio teams with Everton FC for World Cup YouTube series

June 11, 2018

Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid.

Guest comment: Can data help retailers understand the modern consumer?

March 14, 2018

With multiple different issues driving purchase and shoppers using different technologies to buy products, Uwe Weiss, CEO at Blue Yonder, asks how retailers can ever predict customer behaviour?

YouTube gets JICWEBS’ brand safety certification

March 6, 2018

YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.

Social networks: the new ecommerce gateways [INFOGRAPHIC]

March 2, 2018

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.