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YouTube

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Ads, E-commerce, Social, Video, Viral advertising, brands, Christmas, global, YouTube

YouTube faces fan backlash over 2018 ‘Rewind’ video

December 11, 2018

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

Ads, Content, Social, Video media, sport, video, YouTube

Viral of the year: Mariah Carey brings diva-style to Hostel World

December 4, 2018

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

Ads, Content, Video, Viral global, YouTube

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

December 4, 2018

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

Ads, Content, Video, Viral YouTube

Viral of the year: Range Rover tackles London’s largest speed bump

December 4, 2018

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

Ads, Content, Video, Viral video, YouTube

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

December 3, 2018

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

Ads, Content, Mobile, Video, Viral Australia, YouTube

Viral of the year: Alexa loses her voice (and gets celebrity ones)

December 3, 2018

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.

Ads, Content, E-commerce, Video, Viral Amazon, media, YouTube

YouTube launches ‘Pods’: Skippable back-back video ads

November 28, 2018

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

Ads, Content, Mobile, Video content, video, YouTube

Spotify’s ‘creepy’ video ad banned for scaring children

October 19, 2018

A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.

Ads, Content, Regulation, Video, Viral advertising, music, video, YouTube

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

Ads, Content, News, Social, Video advertising, media, USA, video, YouTube
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