Simon Cowell heads online for next global music star
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.
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Musicians ‘buying Facebook and YouTube fans’ for just £30- report
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.
Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…
Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…
YouTube to launch music subscription service?
Google is reportedly planning two music subscriptions services for YouTube and Google Play.
US music charts to incorporate YouTube clicks for first time
For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake.
Topshop teams with Google+ for London Fashion Week
Topshop has partnered with Google+ to give its followers access to London Fashion Week.
Case study: Sodimac uses ‘Skip Ad’ button as part of message
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.
Banned Sodastream Super Bowl ad becomes Internet hit
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi.
Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…