Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea
A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.
YouTube
How to build a successful YouTube channel [INFOGRAPHIC]
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top 10 offers a guide on building a successful YouTube channel from the scratch.
TV ads still ‘most impactful advertising channel’
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.
Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack.
Snapchat spooks its users with mobile-first horror film
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app.
Game of Thrones 360 video becomes Facebook’s biggest hit
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.
Video traffic ‘attracts more non-human traffic than display’- comScore UK
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.
The YouTube generation: 92% of 16-24s visit site every month
YouTube is still more popular than Facebook in terms of number of visitors, according to new research.
BBC debuts first 360-degree TV show online
BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser.
Video viral of the week: HTC promotes VR with street game pranks
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.