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Duolingo owl joins Angry Birds in marketing crossover

February 18, 2020
Duolingo owl joins Angry Birds in marketing crossover
Duolingo owl joins Angry Birds in marketing crossover

Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.

Mobile Android, apps, games, marketing, video

Jazz music streaming service picks 7digital as streaming platform

February 12, 2020
Jazz music streaming service picks 7digital as streaming platform
Jazz music streaming service picks 7digital as streaming platform

A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.

E-commerce, Mobile content, music, technology, video

Oscars 2020: Who got the most social media buzz in the UK?

February 11, 2020
Oscars 2020: Who got the most social media buzz in the UK?
Oscars 2020: Who got the most social media buzz in the UK?

This year’s Oscars saw history made, as South Korean film Parasite that made history as the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.

Ads global, media, Twitter, UK, video

Valentine’s gift promises ‘one day training courses’ for gaming partners

February 4, 2020

Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.

Ads games, video

Instagram ditches IGTV video button due to ‘lack of use’

January 23, 2020
Instagram ditches IGTV video button due to 'lack of use'
Instagram ditches IGTV video button due to 'lack of use'

Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.

Mobile, Social content, media, video, YouTube

Taboola partners with Integral Ad Science to ensure brand safety

January 21, 2020
Dennis Publishing and Taboola to reach a decade in partnership with contract renewal
Dennis Publishing and Taboola to reach a decade in partnership with contract renewal

Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).

Ads advertising, content, technology, video

Facebook bans some ‘misleading’ deepfake videos

January 8, 2020
Facebook bans some ‘misleading’ deepfake videos
Facebook bans some ‘misleading’ deepfake videos

Facebook is banning misleading videos from its site, in a push against deepfake content and online misinformation campaigns.

Regulation, Social media content, Facebook, global, media, video

Tremor buys Unruly From News Corp

January 7, 2020
Tremor buys Unruly From News Corp
Tremor buys Unruly From News Corp

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals advertising, digital marketing, global, marketing, video

Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

December 20, 2019
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, USA, Video, Viral, Viral and buyrals video, YouTube

In-game advertising extends beyond casual games as developer confidence grows

December 19, 2019
In-game advertising extends beyond casual games as developer confidence grows
In-game advertising extends beyond casual games as developer confidence grows

Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.

Ads, Marketing through gaming, Mobile advertising, analytics, games, video
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