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How should businesses use live video? (Infographic)

October 16, 2017

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.

Ads, Content, Video content, infographic, video

“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt

October 13, 2017

Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…

Ads, Content, Video, Viral Germany, video

Shutterstock debuts ‘Composition Aware’ search

October 12, 2017

Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.

Search images, Search, technology, video

Facebook fail: Zuckerberg sorry for ‘tasteless’ VR tour of Puerto Rico devastation

October 11, 2017

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

Social Facebook, video

SpotX integrates with Amazon’s transparent ad marketplace

October 6, 2017

Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).

Ads, Regulation Amazon, analytics, content, media, video

Google pulls YouTube from Amazon Echo Show: “A broken user experience”

September 28, 2017

Amazon’s Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.

Ads, Content, Regulation, Video Amazon, Google, video, YouTube

Is Google about to split its shopping service to comply with EU?

September 27, 2017

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.

E-commerce, Regulation, Search advertising, Europe, Google, Search, video

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

September 25, 2017

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

Video, Viral Facebook, Germany, video

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

September 21, 2017

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

Ads, Content, News, Video content, media, video, YouTube

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

September 12, 2017

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

Ads, Content, Mobile marketing, media, technology, UK, video
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