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UK

Half of Brits find junk mail ‘more annoying than their commute ‘

February 15, 2016

The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.

Ads, Regulation brands, financial services, global, marketing, UK

Top tips: How to benefit from the rise of inbound marketing

February 11, 2016

Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.

Ads, Content, Search content, marketing, media, Search, UK

Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention

February 11, 2016

We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.

Ads, Mobile, Video advertising, Entertainment, Germany, media, UK

Mums win out over significant others in the online battle of Valentine’s Day vs. Mother’s Day

February 10, 2016

We are quicker to shower our mothers with gifts than our spouses, according to new research from UK ecommerce conversion company Ve.

E-commerce ecommerce, retail, UK

Eagles vs. Drones: Police to use birds of prey to take out illegal devices?

February 9, 2016

The Metropolitan Police in the UK is considering using eagles to take out drones operated by criminals, according to a news report.

News, Regulation security, technology, UK

Click and collect boosts supermarket value- customer survey

February 8, 2016

Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey.

E-commerce Amazon, marketing, retail, UK

Who is the Six Nations fan? [INFOGRAPHIC]

February 5, 2016

With the Six Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.

Ads, Mobile, Social brands, infographic, UK

US and EU agree new customer data laws… for now

February 4, 2016

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

Ads, Regulation agencies, Privacy, security, UK, USA

Cadbury reveals new Milk Tray Man after online search

February 3, 2016

Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.

Ads, Video, Viral Search, Twitter, UK, YouTube

Google overtakes Apple as world’s most valuable company

February 2, 2016

Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.

Ads, Mobile, Search, Social, Video advertising, Apple, Google, government, UK
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