Daily Mail banned from Wikipedia news sources as “generally unreliable”
Wikipedia editors have voted to ban the Daily Mail as a source for the website in all but exceptional circumstances after labelling the news group “generally unreliable”.
UK
Cancer Research UK uses proximity marketing to drive donations on World Cancer Day
UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.
Valentine’s Day: Which country is the least romantic?
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.
Brands “need to be more authentic in customer engagement”- DMA
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.
Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.
Over half of marketers admit ‘The Coding Gap’ is making their business less agile
Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.
Yahoo enters UK Daily Fantasy Sports market
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.
Digital skills gap: 76% of firms plan a big data project in 2017
76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.
Dove mocks Trump with ‘alternative facts’ ad
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
First companies certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.