Most marketers believe it’s their role to collect (but not analyse) data
Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.
UK
Channel 4 scares web viewers with personalised Alien ad
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.
Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table
Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report.
giffgaff debuts Snapchat Lens for “Big Swim” campaign
Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.
Debenhams goes on affiliate marketing drive with CJ Affiliate
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.
New study finds a major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Demand for digital marketers “starts to outstrip supply”
Demand for digital marketers and content curators is now exceeding supply, according to new research.
Spotify music stars go “premium-only” in Universal deal
Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.
Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Financial search trends: MoneySupermarket outspends mortgage service providers in paid search
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.