Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.
More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.
Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.
Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.
Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research.
Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.